A cause-related marketing partnership with WaterAid can help deliver commercial benefit to your organisation as well as raise vital funds and awareness for WaterAid.

We can work with you to create an innovative campaign to develop a positive community profile and emotional connection between your brand and your customers.

According to the Business in the Community Brand Benefit Report 49% of consumers said that cause-related marketing motivated them to switch brand, increase usage or try a new product.

A partnership with WaterAid helps you to:

  • Develop a unique selling proposition
  • Differentiate yourself from your competitors
  • Build trust, awareness and added value to your brand
  • Enhance your brand to connect more strongly with your target market
  • Generate positive media and publicity

Case Study - World Nomads Group

WorldNomadsGroup (WNG) travel insurance customers have raised over $190,000 for WaterAid sanitation programs in Papua New Guinea and Timor-Leste since partnering with WaterAid in 2006. These funds have come from thousands of travel insurance customers who have each elected to contribute a micro-donation between $1 and $5 towards WaterAid projects as part of their total insurance bill.

Founding a philanthropic organisation called The Footprints Network has allowed WNG brands WorldNomads.com and TravelInsuranceDirect.com.au to structure their giving and also join forces with other online businesses. Collectively this increases the impact and reach of poverty alleviation programs globally.

Our collaboration with WaterAid through The Footprints Network is a true win–win. Not only are we making a tangible difference to the lives of the people living in impoverished communities but our customers feel good about their contribution. WaterAid's mode of operation is beautifully aligned with the ethos of our business and this is reflected in the generosity of our customers.

Christy McCarthy, Community Manager, WorldNomads.com