WaterAid and The Body Shop launch global Christmas campaign

WaterAid and ethical beauty brand, The Body Shop are joining forces this Christmas to help transform thousands of lives in Ethiopia through access to safe water.

News

25 Nov 2015 | AU

WaterAid and ethical beauty brand, The Body Shop are joining forces this Christmas to help transform thousands of lives in Ethiopia through access to safe water.

The campaign will be brought to life through an indulgent collection of pre-made gifts that will be sold in more than 60 countries. For every gift bought a donation will be made to WaterAid which can provide a family in Mazoria, Ethiopia with one day of safe water. The goal is to provide 1,000 families with safe water over the next 10 years.

In Australia the pre-made gifts will be available to purchase in-store, online and through direct selling channel, The Body Shop At Home, until 24 December 2015. 

Over 650 million people do not have any access to clean water and hundreds of children die every day from diseases caused by dirty water and poor sanitation.  Paul Nichols, Chief Executive of WaterAid Australia said: “WaterAid is thrilled to be The Body Shop’s official partner this Christmas. Access to clean water is the first step out of poverty, giving people a chance to build a better life for themselves and their families. Through this campaign we can reach even more people with our work and get one step closer to a world where everyone, everywhere has access to clean water, sanitation and hygiene.”

Cathy Seaholme, General Manager at The Body Shop Australia said: “The Body Shop has a proud history of campaigning to make a positive difference in the world. By partnering with WaterAid we will help transform the lives of over 3000 people in Ethiopia who do not have access to sanitation and safe drinking water. Christmas should be a time when everybody feels good so buying a gift that also provides a day of safe water for a family in need reflects the true sentiment of giving back. We know our customers and our staff will embrace such a positive campaign”.

It is women and girls who bear the brunt of water collection in developing countries. On average they walk six kilometres a day, carrying 20 litres of water. 20 year-old Gedamnesh Getachew from Mazoria, Ethiopia, who is seven months pregnant, said: “It’s going to be one lucky child. When she or he grows up I will tell her or him, ‘We got this clean water just around the time you were born.’ It will be a story to tell.”

Please watch the films below for interviews by Jules Lund with WaterAid’s Rosie Wheen and The Body Shop’s Cathy Seaholme.

Vida's story
Screen grab from The Body Shop campaign video

WaterAid

WaterAid’s vision is of a world where everyone, everywhere has safe water, sanitation and hygiene. The international organisation works in 37 countries across Africa, Asia, Central America and the Pacific region to transform lives by improving access to safe water, hygiene and sanitation in some of the world’s poorest communities. Since 1981, WaterAid has reached 23 million people with safe water and, since 2004, 21 million people with sanitation. For more information, visit www.wateraid.org/au

  • Over 650 million people (around one in ten) are without safe water
  • Over 2.3 billion people (around one in three) live without improved sanitation

About The Body Shop

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop® is a global beauty brand built on making people feel good – face, body and soul. The Body Shop® seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, hair care and make-up produced ethically and sustainably. The Body Shop® pioneered the philosophy that business can be a force for good and after being acquired by L'Oréal in 2006, it is scaling up its vision. The Body Shop® has more than 3,000 stores in more than 60 countries.

The Body Shop® was the first international cosmetics company to introduce fair trade to the cosmetics and toiletries industry in 1987. Through a unique Community Fair Trade (CFT) programme, The Body Shop® sources fine raw ingredients and accessories from the four corners of the globe, with a commitment to trade fairly with small-scale farmers, traditional artisans and rural co-operatives that are experts in their field. In exchange, The Body Shop® offers good trading practices and independence-building prices. www.thebodyshop.com.au