Hygiene education
Hygiene education, or hygiene promotion, encourages people to replace their unsafe hygiene practices with simple, safe alternatives. Most people are only too happy to use clean water for drinking, cooking and bathing once it is readily available. But other hygiene practices are also crucial in preventing water and sanitation related diseases like cholera, dysentery and typhoid that result in two million deaths a year. These practices include the safe disposal of children's faeces and safe drinking water storage. In many parts of the developing world these are not traditionally associated with disease prevention and therefore require active promotion within water and sanitation projects. WaterAid and its partners use many ways to promote good hygiene practices and all are based upon the individual community's existing knowledge, beliefs and practices. Our approach to hygiene promotion recognises that people do not change their behaviour simply because they are told about health benefits. People are just as strongly motivated by improvements in privacy, convenience, environmental cleanliness, self-esteem and social status resulting from changes in sanitation and personal and household hygiene. Significant time and effort are invested in working with communities to identify what motivates people to act in a particular way, how different hygiene behaviours are articulated within everyday life and the positive values that communities already relate to hygiene.
Ideally, planning starts at each project with a thorough exploration of what people already know, do and want in relation to hygiene - not what project staff think the situation might be. A range of participatory activities are introduced to stimulate discussions about knowledge, attitudes, beliefs and practices. All of these are designed to build self-esteem and active involvement of community members in decision-making. These planning activities look at what people want to do to effect behaviour change; working to find positive 'can do' solutions to problems identified by communities rather than negative 'don't do' messages from outsiders. Safe hygiene practicesWe encourage communities to carry out safe hygiene practices which include:
Simple solutions to global problems
Download the hygiene education issue sheet (
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