MOU signed between Shornokishoree and WaterAid Bangladesh

7 Feb 2016

The topic of menstruation is cloaked with secrecy and negativity in Bangladesh, and associated with cultural and religious taboos. Aiming at breaking the silence around the discourse, WaterAid Bangladesh signed a MOU with the largest Adolescent Health Network of the country ‘Shorno Kishoree’. Dr Md Khairul Islam, Country representative, WaterAid Bangladesh and Ms Farzana Brownia, Chair and CEO of the Shorno Kishoree Network Foundation signed the MOU in presence of WaterAid’s Global CEO Barbara Frost, WaterAid UK's Chair of Board of Trustees Tim Clark and trustee Anna Segall. Under this strategic collaboration both the parties agreed to bridge adolescent reproductive health and awareness on menstrual hygiene management, via a self-titled youth engagement reality show where hundreds of adolescent girls take part in several games and interactive discussions, airing weekly in prime time in one of the top satellite television ‘Channel-i’ reaching 80 percent population of the country. 

Shornokishoree Network Foundation (SKNF) has been established in 2012, to address the overwhelming health crisis of adolescent girls and young mothers all over the Bangladesh. SKNF is a private, non-profit and voluntary organization that gradually expanded its working areas and building its reputation as one of the few organization linking different levels of the society from the highest level of the government, development partners, NGOs, private sectors, civil societies and the grass root level utilizing media as tool for reaching the millions of adolescent girls.

Youtube link: https://www.youtube.com/watch?v=CO08iOfO0AQ