Natalie Imbruglia promotes WaterAid and Ecover!

25 June 2009

International songstress Natalie Imbruglia has joined forces with Ecover and WaterAid to create a compelling video that explores the environmental importance of the global water cycle.

Shot in Natalie's home, the short film explains how our actions in the UK can impact on the rest of the world and is packed with useful tips from Natalie on how to reduce water consumption.

"The protection of the environment is very important to me", says Natalie "so I was delighted to work on this film. There's often an abundance of water in the UK, so it's easy to forget the very real issues of water shortage and pollution in other parts of the world. The video is a great way to learn more and offers some really simple tips on how we can all make a difference."

The film supports WaterAid's partnership with Ecover, the ecological cleaning brand, which provides sustainable and ongoing access to safe water, sanitation and hygiene education to 11 villages and over 14,000 people in Ethiopia.

To help you do your bit Ecover is also offering a free watercare pack which includes a hippo water saver for your toilet as well as tips on how to save water and reduce water pollution, both locally and globally.

To find out more about the partnership, request a copy of the DVD pack and make a donation to the project please visit www.ecoverwateraid.com (opens in a new window).