We believe that campaigning has a vital part to play in helping to solve the water and sanitation crisis. We combine as many voices as possible to influence decision-makers.

World Walks for Water

In 2012, WaterAid in Madagascar took part in the World Walks for Water event, for which more than 1300 people (in the capital?) walked up to 6km to highlight the global water and sanitiation crisis that 11 million Malagasy people experience every day.

WaterAid Madagascar also worked with our partners, the Scouts Association, to create a 'flash mob' campaign stunt. At an agreed time, lots of young campaigners grouped around four fixed points in the Analamanga region and took over the space with dance and a song to raise awareness for the cause taking the public by suprise.

After the event, Lovy Rasolofomanana, Country Representative for WaterAid Madagascar, addressed members of the Local Government. He urged them to increase prioritisation of water and sanitation at the national level or Madagascar would not reach its Millenium Development Goals before the 2015 deadline.

Global Handwashing Day

More than 1200 people turned out to celebrate Global Handwashing Day in Madagascar in 2011. Taking place in Analakely in downtown Antananarivo, the event was supported by WaterAid Madagascar and offered a crucial opportunity to highlight the importance of hand-washing for healthy living.

Drawing the future

In 2010, WaterAid Madagascar ran a national drawing competition for children and young people aged between six and 25 years old. The competition was a major success and children from 15 different regions created images to raise awareness for the proper use of latrines for human dignity.

100 drawings were kept to support the campaign and used to decorate the walls of the main railway station in the capital city for 10 days.

WaterAid Madagascar used the opportunity from the competition to encourage young people to take part in regional and national meetings and to develop their talents in international development courses.


The Roving Camera

In 2008, WaterAid supported a nationwide filming trip, travelling through 11 regions of the island taking pictures of the hygiene practices and behaviour of the population.

For each town, the authorities and media were then invited to review and comment on the films during a workshop. The films were used to support representatives of the communities involved to express their views and needs face to face with the local authorities. Made aware of the disgusting realities, many of them took action to change the situation.


Drama competition

WaterAid Madagascar supported a project which asked young people aged 15 – 25 to come up with sketches for stage or radio. The sketches created would be used to help convine people in their communities about the importance of using latrines.

The project was based on the idea that these young people would be familiar with their own communities and would also know what might convince them best.

The youths were invited to join the project through radio announcements and via local religious groups to make sure those outside of school would also get a chance to take part.

The competition was organised locally in seven regions of Madagascar, and in each region all sketches were judged, and filmed and recorded. The best three sketches of each region were announced and awarded on the World Toilet Day.

For each of the regions a film of the event and the sketches was produced, as well as a national compilation film and a short film aired on national television. The project will have a longer term effect: many of the youths who came together to develop and perform the sketches, have vowed to continue to play their sketches and promote the campaign’s key messages.