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What is it that motivates people most to improve their toilets and hygiene behaviours? Nneka Akwunwa, Sanitation Marketing Manager at WaterAid Nigeria, tells us what she’s learned about using creative marketing.
Nigeria is one of the world’s five biggest contributors to the problem of open defecation, despite ongoing Government efforts. Erin Flynn, WaterAid’s Research Manager, looks at the country’s sanitation problem and whether the sanitation ladder will help Nigeria reach its ambitious targets.