An official launch event was held at the Cutty Sark in Greenwich, London. At the launch, WaterAid's Chief Executive Barbara Frost said: "There is no doubt that the HSBC Water Programme will truly transform lives of women, children and poor communities and improve social and economic development where there is great need." The partnership launched against a backdrop of new findings by Frontier Economics on the economic value of water. The report, prepared for HSBC, found that universal access to safe water and sanitation would amount to $220bn global economic gain, with a $5 return on every $1 invested. WWF and Earthwatch WWF's work will deliver a global programme to safeguard freshwater resources and enhance the potential of business and communities in emerging economies, focusing on five river basins. Earthwatch will provide the employee volunteering element where HSBC employees across the world can volunteer for a day to receive education about global water issues, learn about the issues where they live and work, and take part in basic research.