Celebrities take to the phones for WaterAid at ICAP Charity Day

WaterAid Ambassador Rachel Stevens took to the phone to help raise money for WaterAid along with a host of other well-known names taking part in the ICAP Charity Day.


3 Dec 2013

For one day a year, all revenues and commissions from the leading markets operator, across its global offices, are donated to charity. Now in its 21st year, ICAP has launched an international initiative with every office will contribute a portion of funds raised to a single Global Beneficiary – WaterAid.

Rachel Stevens will be joining other celebrities, including Samantha Barks, Al Murray, Brian McFadden, Caprice, Lucy Verasamy, Sarah Jane Mee, Suzi Perry, Jamelia, Dermot Murgnahan, and Tamer Hassan. They will help seal the deals and raise money for WaterAid and the other chosen charities as part of this unique fundraising event.

Money raised during Charity Day will help transform more than 23,000 lives in Madagascar, where over half the population does not have safe water and 89% have nowhere safe to go to the toilet.

Chris Wainwright, WaterAid's Head of Communications, said: "WaterAid is delighted that ICAP will be supporting our life-saving work in Madagascar through its amazing fundraising efforts on Charity Day London.

"Madagascar is one of the poorest countries in the world and every year, diarrhoea caused by unsafe water and poor sanitation claims the lives of more than 4,000 children. The money raised by ICAP will help bring clean water and toilets to tens of thousands of people, transforming lives and helping prevent unnecessary child deaths."

Nikki Studt, Global Charity Director at ICAP, said: "We are delighted to be supporting WaterAid's project in Madagascar. WaterAid is a wonderful charity whose work in bringing water, sanitation and hygiene to communities forms the first essential step in overcoming poverty. We are proud that ICAP Charity Day will help to make a difference to the 11 million people in Madagascar that do not have access to safe water."