Our approach

Our approach is to improve hygiene practices by changing behaviour. Through our local partners, we focus on three main hygiene behaviours: handwashing at critical times; safe management of domestic water; and hygienic management and use of latrines and safe management of excreta. Other areas of focus have included menstrual, personal, food and household hygiene. We motivate communities to improve their hygiene behaviour, promote hygiene as important for good health and provide handwashing facilities.

Based on lessons from our practical work and that of other local and international organisations and institutions with similar interests, we then develop hygiene improvement models, both within and beyond the WASH sector. Our work with governments and service providers encourages them to integrate hygiene promotion into their policies and programmes. We also form partnerships with the health and education sectors, and with ministries and agencies responsible for women’s issues, young people and the environment.

Having the skills and resources to run hygiene programmes effectively is essential. One of the major challenges in getting government and service providers to prioritise hygiene is the lack of understanding of how it links with health, social and economic outcomes. We encourage prioritisation and funding of hygiene programmes, focusing on:

  • Handwashing with soap at critical times
  • Food hygiene
  • WASH in nutrition
  • Menstrual hygiene
  • WASH and education (WASH in schools)
  • WASH and health (maternal and child health, trachoma, WASH in health-care facilities)

Our vision is for everyone, everywhere to have access to hygiene facilities and have improved hygiene behaviour by 2030.