Storming success for H&M's WaterAid bikini

The chocolate brown and pink H&M and WaterAid bikini.

Credit: WaterAid / H&M

10 October 2008

Women across the globe have snapped up the conscience-free bikini and helped to raise an impressive £216,202 for WaterAid.

The exclusively designed two-piece was on sale in H&M stores with a price tag of £5.99. Ten percent of the price has gone directly to help change the lives of people in Bangladesh, Madagascar and Tanzania.

This year's gorgeous 'Island' design came in two vibrant colours and styles, chocolate brown and pink and turquoise and lime.

"We are absolutely thrilled with the success of this year’s bikini and the amount of money raised," says Naomi Irving, Corporate Development Manager for WaterAid, "the women and girls who have bought this can feel genuinely good about themselves knowing that they are helping to bring life-changing access to clean water and sanitation - as well as looking fantastic!"

The partnership between H&M and WaterAid is going from strength to strength and has raised over £1 million since it began in 2002.