WaterAid launches new six year strategy
8 October 2009 Today WaterAid launched a new six year global strategy. Despite the difficult economic environment, WaterAid pledges to increase its commitment to its vision of safe water, improved hygiene and sanitation for all. The strategy involves ambitious targets such as:
WaterAid hopes to significantly extend its reach by aiming to work in 13 new developing countries. The launch is accompanied by a new film, outlining in more detail the strategic aims: The strategy also looks at some of the key challenges ahead for WaterAid, such as how to access socially marginalised groups within communities, rapid urbanisation, increasingly stressed water resources and a changing and unpredictable climate. WaterAid’s UK Chief Executive, Barbara Frost, said: "These are challenging times for everyone, but communities in the developing world need help to break the cycle of poverty more than ever. It is simply unacceptable that 4,000 children continue to die on a daily basis because they don't have access to safe water and sanitation. "WaterAid will continue to call for water and, in particular, sanitation, to be prioritised by decision-makers at all levels. With the right political will, we believe that our vision of a world where everyone has access to these basic human rights is achievable. "Without them, many of the Millennium Development Goals set for maternal and child health, primary education and economic growth will fail. Such issues will become ever more relevant as the world’s population continues to grow, and there is increasing stress on global water resources. "This, together with the threat of climate change, means that there is an increasingly urgent need to tackle the sanitation and water crisis." WaterAid’s four main strategic aims over the next six years are:
The strategy was developed through an 18 month consultation process with a wide range of stakeholders. To find out more, visit www.wateraid.org/strategy. Ends For more information, a copy of the strategy, to speak to a spokesperson or for high res images of WaterAid’s work, please contact: annnoon@wateraid.org or call 020 7793 4790. For media enquiries out of hours, call 07787 414307. Notes to EditorWaterAid’s vision is of a world where everyone has access to safe water and sanitation. Our mission is to transform lives by improving access to safe water, hygiene and sanitation in the world’s poorest communities. We work with partners and influence decision-makers to maximise our impact. www.wateraid.org
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