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BREAKING NEWS: New Pookémon, Pookachu released in the UK

5 Aug 2016

FOR IMMEDIATE RELEASE - 5 August 2016

For video footage of Pookachu’s capture: https://www.youtube.com/watch?v=l77KF51rq9o

Augmented reality gaming sensation Pookémon Go! is excited to announce the release of a brand new Pookémon, the devious Pookachu.

Whilst fans of the Pookémon Go! craze currently sweeping the nation will be thrilled by the new addition to the game, international development charity WaterAid has warned that Pookachu’s cuddly persona is not to be trusted.

Experienced Pookémon Go! trainer, and WaterAid volunteer Lucy, was the first to capture Pookachu in London’s Vauxhall Park and the victorious moment was caught on camera.  

Celebrating her victory, Lucy said:

“I heard a new Pookémon had been released called Pookachu, and I made sure that I was the first to catch it as I’m kind of a big deal in the Pookémon world.  I threw Pooké loorolls at that sucker until I caught him.  But it wasn’t easy; Pookachu’s combat power is insane. A Pookachu weighing just one gram carries up to 1 million bacteria and 10 million              viruses. We’ve got to flush them all."

Marcus Missen, WaterAid’s Director of Communications and Fundraising warned:

“Evil Pookachu is masquerading as a cuddly critter, but the reality is he is using his wicked powers to contaminate his environments and spread potentially fatal diseases. With 2.3 billion people globally still lacking access to a basic toilet, billions of Pookachus remain uncaptured and this must be stopped.  The best way the public can do this is to sign WaterAid’s #ToiletsSaveLives petition.”

“My message to Pookachu is simple: Pookachu, you’re sh*t and your days are numbered.”

Pookémon Go! trainers and members of the public can stop Pookachu by finding out more about the campaign by following #PookemonGo and signing the petition:www.wateraid.org/toiletssavelives

WaterAid’s #ToiletsSaveLives campaign calls on the UK government to explain how it plans to deliver on the promises made last September when the UN Global Goals on Sustainable Development were agreed by World Leaders. Goal 6 aims to reach everyone, everywhere with clean water and safe toilets by 2030. WaterAid wants the UK government to provide a clear, financially backed plan to make that happen.

ENDS

For more information or to arrange interviews please contact Rosie Stewart, Senior Media Officer, on RosieStewart@wateraid.org or 0207 793 4995, or Carolynne Wheeler, News Manager, on CarolynneWheeler@wateraid.org or 0207 793 4485.

Or call our after-hours press line on 07887 521 552 or email pressoffice@wateraid.org

Notes to Editors:

WaterAid

WaterAid’s vision is of a world where everyone has access to safe water and sanitation.  The international organisation works in 37 countries across Africa, Asia, Central America and the Pacific Region to transform lives by improving access to safe water, hygiene and sanitation in some of the world’s poorest communities.  Since 1981, WaterAid has reached 23 million people with safe water and, since 2004, 21 million people with sanitation.  For more information, visit www.wateraid.org, follow @WaterAidUK on Twitter, or visit us on Facebook at www.facebook.com/wateraid.

* Around 315,000 children die each year from diarrhoeal diseases caused by dirty water and poor sanitation. That’s almost 900 children each day, or one child every two minutes.

* Over 650 million people (around one in ten) are without safe water

* Over 2.3 billion people (around one in three) live without improved sanitation

* For every £1 invested in water and sanitation, an average of £4 is returned in increased productivity.

* Just £15 can help provide one person with access to safe water.

* For details on how individual countries are keeping their promises on water and sanitation, please see our online database, WASHWatch.org.