Corporate Social Responsibility

With the increasing value placed on Corporate Social Responsibility (CSR) by customers, employees and wider stakeholders alike, CSR is a key element for businesses in a highly competitive environment.

Employee engagement

Employee fundraising can be a great way of bringing people together from all company departments and boosting job satisfaction, staff morale and retention. 

Customer engagement

A cause related marketing campaign with WaterAid can help deliver commercial benefits to your organisation as well as raise vital funds for the world's poorest communities and awareness for our work. 

Payroll giving

Payroll giving is a simple and tax effective way for employees to donate to WaterAid directly from their pay. Payroll giving with WaterAid can be an important element in demonstrating corporate social responsibility and supporting employee engagement.

Tap into WaterAid

Tap into WaterAid is a fantastic opportunity to transform tap water requests into donations for WaterAid, as well as being a rewarding experience for both you and your customers.

Water Innovators

Water Innovators is an employee development challenge where you'll be competing with other teams around the world to solve real challenges from our work, and developing your professional skills at the same time.

The global crisis

650 million people do not have access to safe water and 2.3 billion do not have access to adequate sanitation. Water, sanitation and hygiene (WASH) are the building blocks for all other development - improving health, education and livelihoods.

Our strategy

Our vision is a world where everyone everywhere has safe water, sanitation and hygiene.

Our brand profile

Established over 30 years ago, WaterAid is one of the leading and fastest growing international development charities in the UK. 74% of UK consumers are aware of WaterAid (according to nfpSynergy). And what's more – that number is growing

Our expertise

Working with local partners and communities, we deliver low-cost, easily maintained, sustainable water, sanitation and hygiene solutions.


H&M have supported WaterAid since 2002, through their annual H&M for Water beachwear collection, and have so far raised over £2.7 million. As a result of H&M's support more than 180,000 of the world's poorest people have been helped to gain access to safe water, sanitation and hygiene.


HSBC has partnered with WaterAid, WWF and Earthwatch to establish a five-year $100 million Water Programme that will deliver a powerful combination of water provision, protection and education, resulting in the most ground-breaking water programme committed to by a financial organisation.


Aveda UK has supported WaterAid for five years to date through their annual Earth Month campaign. So far Aveda UK has raised over £400,000 for WaterAid's work in India, Nepal and Ethiopia.

Partnership stories

61-year-old Sinore, Mazoria, Ethiopia.

A better future
3 Nov 2015

Our new partnership with The Body Shop will bring safe water to families in Mazoria, Ethiopia. Now they can look forward to happier, healthier lives.

Women stand near new waterpoint in Nigeria

Helping women stay safe
8 Sep 2015

In Mba Mondo, Nigeria, the HSBC Water Programme has provided access to safe water and toilets – and helped reduce the risk of sexual violence.

Reena Chaurasia teaches a class on hygiene at Arya Samaj Vidya Rani School.

Clean water, brighter futures
7 Sep 2015

Thanks to H&M Conscious Foundation, more than 350 teachers and students in Mahoba, India, now have clean water and decent toilets in their school.