Aveda is a global holistic beauty brand that creates plant-based hair, skin and body products for beauty professionals and consumers. Aveda innovates in botanical technologies, combining the principles of modern science and Ayurveda, the ancient healing art of India, to develop performance-driven hair, skin and body products which are created with respect for the Earth.

Aveda celebrates Earth Month every April – it is a time where the entire Aveda community unites and raises money for access to clean water projects around the globe. Aveda UK has been supporting WaterAid for seven years, and during this time has raised over £745k, which has funded projects in Ethiopia, Nepal and, most recently, India.

In 2017 the money raised will once again go towards supporting communities – in particular women and girls – in Andhra Pradesh, India.

Since 2015 when Aveda first began supporting this project we have managed to reach:

  • 60,598 people with access to improved water  
  • 55,168 people with access to sanitation 
  • 64,545 people with hygiene messages.

In 2017, you too can get involved in Aveda’s Earth Month campaign by taking part in the #Aveda5Mile! There are just five easy steps:

  1. Run, walk, swim or cycle five miles in support of Earth Month
  2. Upload an image on your social media that encapsulates your challenge (this can be of anything- a picture of yourself, your bike, the road you ran or the mountain you climbed to get to do the 5 miles)
  3. Hashtag #Aveda5Mile
  4. Increase the feel good factor by texting ‘Aveda’ to 70123 to donate £3
  5. Nominate a friend to do exactly the same