Our strategy

Within the timeframe of our current Global Strategy 2009-15, we aim to increase our annual income from £43 million in 2009 to over £100 million by 2015, and to expand operations from 17 to 30 countries by 2015.

Our aim is that by 2015: 

  • A further 25 million people will have access to safe water, improved hygiene and sanitation as a direct result of our work.
  • Influencing the policies and practices of governments and service providers, WaterAid will have reached a further 100 million people.
  • Promote and secure poor people's rights and access to safe water, improved hygiene and sanitation.
  • Support governments and service providers in developing their capacity to deliver safe water, improved hygiene and sanitation.
  • Campaign for the essential role of safe water, improved hygiene and sanitation in human development.
  • Further develop as an effective global organisation recognised as a leader in our field and for living our values. 
The strategy underlines the importance of equity and inclusion, seeking to ensure our programmes reach the most marginalised and vulnerable people.

In addition, the strategy states that we will focus attention on prioritising sanitation, addressing water security and on developing new and innovative solutions to urban challenges. 

The strategy also recognises how working in partnership with others, particularly governments and the private sector, is key to maximising our impact. 

In everything we do, we will seek to influence decision makers at all levels to prioritise water and sanitation in their plans to reduce poverty.