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Woman carrying water in Tanzania
Credit: WaterAid / Marco Betti

Engaging your customers

A cause related marketing partnership with WaterAid can help deliver commercial benefit to your organisation as well as raise vital funds and awareness for our work.

We have a wealth of experience and will work with you to create an innovative campaign to engage customers, helping you stand out from your competitors and generate media coverage or facilitate customer data collection. 

Read more here about some of our exciting cause related marketing partnerships:

Hennes & Mauritz
Kylie in 2007's H&M?Kylie beachwear range
Kylie in 2007's H&M?Kylie beachwear range.
Credit: Solve / Sundsho
WaterAid's partnership with H&M has raised over £1 million since 2002. Each year H&M designs an exclusive WaterAid swimwear range. We receive a 10% contribution from each item sold in the collection, helping to support our work.
Katarina Kempe, of H&M Communications and Press Department explains the value this partnership adds to H&M’s business:

"Our collaboration with WaterAid is a true win-win. Not only are we raising funds, but our customers feel good about their contribution. It also helps shape our image, both externally and internally.  We are able to involve our customers in a way that would not have been possible without our partnership with WaterAid."
 
H&M logoRead more about our partnership with H&M 

Ecover
In April 2008 WaterAid launched a three year partnership with Ecover which will help nearly 15,000 people in Ethiopia gain access to safe water and sanitation.

Ecover's products aim to have minimum impact on the aquatic environment, and sustainability is an important value that WaterAid and Ecover share. This partnership gives Ecover the opportunity to begin a conversation with customers about the importance of water resources in the UK and around the globe.

Clare Allman, Ecover UK's Marketing Manager expressed that:

"This partnership is a fantastic way to strengthen Ecover's commitment to the environment and highlight the importance of water resources both in the UK and worldwide. We are delighted to work with our customers to support such vital work in Ethiopia."

Ecover logoRead more about this partnership


 ADSM
Patrick McCart, Director at ADSM and Andrew Cook, WaterAid's Fundraising and Communications Director
Patrick McCart, Director at ADSM and Andrew Cook, WaterAid's Fundraising and Communications Director.
Credit: WaterAid
Advanced Demand Side Management (ADSM) has supported WaterAid since 2007 through its water contract, Aquafund.

The Aquafund provides expertise, resources and infrastructure to drive down UK organisations’ water costs, helping them to make water savings and efficiencies. 

A percentage of the money saved is given to WaterAid, enabling some of the world’s poorest people to gain access to safe water and sanitation, as well as ensuring the businesses are reducing their water usage and leakage across their sites.

Patrick McCart, Director at ADSM says:

 "Our clients can now reduce water consumption, save money and contribute to their corporate social responsibility objectives, whilst knowing that they are assisting people in developing countries. Our initiative with WaterAid could bring fresh water to thousands of people - a basic human right."

ADSM logoRead more about this partnership 

This Water
This water bottleThis Water produce a range of drinks made from pure blended fruit and natural spring water.  These tasty drinks also support WaterAid’s work, where each bottle sold provides a contribution to WaterAid’s work, and has done so since 2005. 

This partnership is mutually beneficial, enabling WaterAid to received vital funds, as well as This Water being able to support WaterAid’s safe water and sanitation work for some of the world’s poorest people.

Read more about this partnership