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H&MLook gorgeous and feel great in this year’s Island design WaterAid bikini available now at H&M. Ten percent of the money spent on this desirable two-piece will go directly to WaterAid’s work in Bangladesh. You can find this fabulous summer buy in H&M stores that have an underwear department. Last summer, H&M launched the fabulous H&M♥Kylie beachwear range, which featured 15 different styles and raised almost £500,000 for WaterAid's work in Tanzania, Madagascar and Mozambique. Kylie says, "I have to say, it was a big draw for me to accept the invitation to have a range with H&M, knowing that 10% of their proceeds would go to WaterAid. "The campaign is based around water - it's something that we all take for granted, whereas it's a luxury for many people, so many people are in need of that [water]. So I have to say, that really was a massive bonus." WaterAid's partnership with H&M since 2002 has raised over £800,000 for WaterAid. Each year H&M designs an exclusive bikini with a 10% contribution to WaterAid for each bikini sold. The money raised through the bikini is linked to water and sanitation projects in Bangladesh where much of H&M's clothing is produced. In this way, H&M's support can have a direct impact in improving the lives of many of the women and children in the communities where it works. Ingrid Schullström, Head of Corporate Social Responsibility at H&M, says: "H&M are very proud to support the charity WaterAid and the life changing work that they do. Water is fundamentally a women's issue in the developing world, as it is mostly the women's responsibility to provide water for the family and to care for those who fall ill. "The partnership means a great deal to us, especially as WaterAid has projects in areas where some of H&M's suppliers are located, and women working in factories producing for us may benefit directly from WaterAid's work."
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