H&MH&M have supported WaterAid since 2002, raising over £1.7 million!This fantastic support has helped WaterAid reach out to some of the world's poorest communities, enabling them to gain access to a supply of safe water, improved hygiene and sanitation. We are thrilled that in 2011 H&M will once again be raising vital funds for WaterAid's work, supporting communities in Bangladesh, India and Pakistan. This summer, H&M's blue beachwear range in support of WaterAid will launch on 26 May. This year's collection is focused on a beachwear wardrobe for all the family, with light summer clothing alongside beachwear and essential beach accessories, all based around the colour of water: blue! Available online and in 150 stores worldwide, the collection features jumpsuits and wrap dresses alongside bikinis and sun hats for women, shirts, shorts and espadrilles for men as well as mini-versions for kids. 25% of all product sales will come directly to WaterAid. Shop for the H&M WaterAid collection online: www.hm.com
Helena Helmersson, H&M's Head of Corporate Social Responsibility says "H&M has been supporting WaterAid and its work improving access to clean water and hygiene for the world's poorest people since 2002. H&M has a social and environmental responsibility in the countries where we operate and water is one of our focus areas. "WaterAid is operating in some countries where H&M suppliers are located and we feel that it is very important for us to contribute to better livelihoods for people in these regions. We are very proud of being part of making a difference and of our cooperation with WaterAid." Find out more about other WaterAid partnerships and ways to engage with your customers
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