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Lily Cole
"Water is such a basic thing that it's quite astounding how much we take it for granted.
"Sometimes the world's most seemingly simple problems are the most perplexing.
"It's really quite shocking to think that women my age have to struggle everyday to find water and that even then the water often isn't safe to drink.
"I think it's great that this campaign is encouraging people to think about people in the developing world, who are forced to live very different lives. The international community must do more to make sure everyone can enjoy clean, safe water everyday."
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