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I carried a watermelon

Channel your inner Dirty Dancing character this World Water Week (1- 6 September) and show your support for those still living without access to clean water.

27 Aug 2013
Ethical bottled water company and WaterAid partner, Belu, is challenging the British public to follow in the footsteps of Dirty Dancing's awkward heroine and carry a watermelon – for six days!

Belu is calling on people to 'adopt' a watermelon for the duration of the week to help raise awareness of the plight of the millions of people across the world who still live without access to safe, clean water and have to walk miles every day to collect this fundamental resource.

Those taking part are encouraged to call on family, friends and work colleagues to sponsor them for taking part in the quirky challenge which will see them truly welcome the melon into their lives – taking it on the daily commute, to the shops and even out on dinner dates. 

All the money raised will go towards WaterAid's vital work bringing clean water and sanitation to schools in Madagascar.

Belu's Karen Lynch explained the reasoning behind the unusual campaign:

"The average watermelon weighs approximately 9kg, well under half the average weight of water carried every day by women and girls in some of the world's poorest communities. They are also 92% clean, fresh water, whereas the water carried and consumed by many is dirty and will inevitably make them ill. We hope this campaign will get people talking about these important issues and inspire people to donate money to make them a thing of the past."

Getting involved couldn't be simpler, simply pick up a watermelon from your local greengrocers and don't let it go between 2-6 September. Friends and family can sponsor you at www.justgiving.com/icarriedawatermelon.

Don't forget to tweet pictures of yourself using the hashtag #carryamelon and let us know how you're getting on with your new friend: @wateraiduk / @beluwater