London workers put their best foot forward for WaterAid

Thousands of city workers swapped their suits for shorts and donned their running shoes to take part in this year's J.P. Morgan Corporate Challenge in support of WaterAid.

16 Jul 2013

Over 530 London companies were represented in the 10-11 July event which saw a capacity crowd of 26,000 participants take on the 5.6km course in Battersea Park – equivalent to the average distance that women and children in some of the world's poorest communities walk every day to collect water.

As the official beneficiary for this year's challenge, WaterAid received a donation from J.P. Morgan on behalf of all Challenge participants, who were also encouraged to fundraise individually for the charity.

Marcus Missen, Director of Fundraising and Communications at WaterAid, attended the event: "The atmosphere at the event was phenomenal! Congratulations to all the runners who braved the heat-wave conditions - it was inspiring to see so many people coming together to make a real difference to some of the world's poorest communities. The support from the J.P. Morgan Corporate Challenge means that WaterAid can transform even more lives by helping communities access safe, clean water. This vital resource is just the beginning - with access to clean water, health improves, children can go to school and women have more time to earn their own money, becoming independent, valued members of society."

Over 50 J.P. Morgan and WaterAid volunteers took to the sidelines to cheer on the runners, helping them go the extra mile and smash previous corporate challenge records. Runners were kept refreshed in the soaring temperatures thanks to ethical water company Belu, which donates all its profits to WaterAid and provided the water for the Challenge.

Now in its 37th year, the J.P. Morgan Corporate Challenge Series sees companies competing in running events across global business centres including London, New York, Boston, Singapore and Shanghai in a celebration of corporate teamwork.