Rachel Stevens Asks You to 'Buy Social' as Belu reaches the House of Parliament

This Social Enterprise Day WaterAid ambassador Rachel Stevens asks you to 'buy social', in a new animation with bottled water brand Belu.


22 Nov 2013

The short animation, created by Social Enterprise UK, premiered at the Houses of Parliament this week. The event saw MPs, including Jo Swinson (Minister for Employment Relations and Consumer Affairs), and business leaders attend to encourage people to 'buy social' from businesses that reinvest their profits to help people and the planet.

Social enterprise Belu, now stocked in the Houses of Parliament, gives 100% of their profits to WaterAid. Since 2011 they have given £414,187, funding clean water projects for more than 27,000 people in the developing world.

Karen Lynch, Belu water CEO, said: "What better way to celebrate Social Enterprise Day than in the Houses of Parliament, who we are delighted to announce are now drinking Belu. It's also a great opportunity to thank all of our many loyal customers without whom we wouldn't have been able to reduce the carbon footprint of our industry and transform 27,612 lives to date through the money we have given to WaterAid."

The animation sees Rachel Stevens star alongside Jamie Oliver, founder of the social enterprise restaurant chain, Fifteen, and John Bird, Founder of the Big Issue.