Nature's Gate partners with WaterAid America

14 March 2008

Supporting rainwater harvesting as a simple solution to water scarcity and reliability reflects a shared commitment to environmental sustainability.

Natural health and beauty care leader, Nature's Gate announced a new partnership with WaterAid at the Natural Products Expo West in Anaheim, CA today.

Founded over 30 years ago using nature as their inspiration and guide, founding brothers Leo and Vladimir hand collected rainwater, blended it with natural herbs from their herb shop, and created the very first Nature's Gate Rainwater Shampoo. They started giving it away to their friends and customers that came into the herb shop and soon it became a phenomenon all along Venice Beach. 

In recognition of this heritage and the desire to give back, Nature's Gate is partnering with WaterAid to support the development of sustainable uses for rainwater and help communities, families and children in Africa and Asia obtain sustainable access to safe, clean water.

Through this partnership, Nature's Gate will help supply water to the world's neediest populations.

"Our company is founded on recognizing the importance of rainwater and natural resources," says Laura Setzfand, Vice President of Marketing of Nature's Gate. "Partnering with WaterAid allows us to give back to communities and support the development of sustainable uses for rainwater."

Patricia Dandonoli, President and CEO of WaterAid America, said of the new partnership; "The support from Nature's Gate will help strengthen WaterAid's programs which are targeted to some of the poorest, most vulnerable and marginalized communities in the world.  We would like to thank the company for their commitment to joining us in this effort to address such a fundamental human need, the right to safe water."

A mere one percent of all the Earth's water is fit for human consumption, leaving 1.1 billion people across the world without safe drinking water.  WaterAid is the world's leading international non-governmental organization dedicated exclusively to addressing the global water and sanitation crisis.

Founded in 1981, WaterAid operates in 17 countries throughout Africa, Asia and the Pacific region and has helped more than 11 million people gain access to safe water through low-cost, sustainable projects that can be locally managed and maintained.

Today, Nature's Gate joined the cause. "Through this partnership, our company and our valued customers will have a part in providing families and children reliable access to safe, clean water," says Setzfand.

Nature's Gate combines decades of experience in the natural products industry with modern formulations to create a line of cruelty-free products for every aspect of personal care. The company takes its earth-loving principles a step further by ensuring that its products and packaging are fully recyclable-and whenever possible, made of recycled materials.

Nature's Gate products are paraben and phthalate free and are available at health and natural food stores across the US, Canada and at www.natures-gate.com.

About Nature's Gate
Nature's Gate is a company dedicated to developing personal care products based upon botanical remedies. We continue to be inspired by our surroundings and create formulas that combine proven botanical, herbal and floral treatments with modern ingredients and techniques. Nature's Gate offers a wide range of products that address personal care needs from the inside out. Using all-natural herbs and pH-balanced formulas, each product is carefully formulated to deliver the many benefits of each unique botanical blend. All of our products reflect ongoing efforts to preserve the earth's natural resources and develop sustainable sources of clean water.

About WaterAid
WaterAid is the world's leading independent non-profit organization dedicated exclusively to working with people in the world's poorest countries to improve access to safe water, sanitation and hygiene education. Founded in 1981, we operate in 17 countries throughout Africa, Asia and the Pacific region and have helped more than 11 million people gain access to safe water through low-cost, sustainable projects that can be locally managed and maintained. WaterAid has earned a worldwide reputation for its effectiveness and leadership and garnered numerous national and international awards, including the prestigious Stockholm Water Prize.  Find out more about the need for our work and how we work.