Communication strategy for Rainwater Harvesting


WaterAid has been promoting the concept of rainwater harvesting as a technological solution that can be adopted by the industries and private sectors. Ensuring the upscale of the RWH industries and businesses, the communication strategy report stressed the need for national level campaigns that identify audiences and a call to action for RHS implementation which is now a dire need. The report also suggests that RWH is a more sustainable and more practical way and has a great potential in preserving water resources which must be highlighted in the communication awareness of RWH strategy. The communication strategy emphasize the impact assessment of RWH and demonstrate good examples of water conservation.

Author: Ghulam Sumdany Don, Iffrit Hossain, Shadma Mallik, Faysal Abbas, WaterAid Bangladesh