Hygiene Messaging and Practice during COVID-19

The main objective of the assessment was to understand what works and what does not for the marginalized community across varied channels/sources with regards to handwashing practices. The survey was conducted using a semi-structured questionnaire and the responses were mostly qualitative in nature. The data were collected from 365 respondents consisting of slum dwellers (49), rural inhabitants (62), social media users (239) and health workers (15). For slum dwellers, rural inhabitants, and health workers, data were collected applying CATI methods. For social media users, a self-administered web-based application was used. Respondents of rural areas were from Tahirpur of Sunamganj district and Meherpur district. While slum respondents were selected from two slums of Dhaka South City Corporation and two slums of Khulna city corporation.