WaterAid Bangladesh is requesting proposal from individual consultant to develop the communications strategy to support rainwater harvesting uptake by industries and businesses.


Bangladesh faces complex water challenges due to variations in hydrogeology, the impact of climate change, and socioeconomic pressures. The country is the sixth largest extractor of groundwater globally, and rampant groundwater abstraction at little or no monetary cost is a common phenomenon. The impending crisis of depleting groundwater is tantamount to a slow-onset disaster. This is compounded by the difficulties of demonstrating replicable and sustainable water management solutions that work across the country’s varying contexts.

Given this situation, groundwater recharge with rainwater harvesting (RWH) is a relatively unexplored area of work, with tremendous potential for meaningful impact. Rainwater harvesting is a way of accumulating and preserving the superfluous water during rainy seasons and making it available for use during dry times. Currently rainwater harvesting is practiced on a small scale in the water-scarce coastal zone, but further momentum needs to be created for wider take up through effective demonstration, capacity building and influencing – especially at a time when the policy and guidelines on rainwater harvesting has been enhanced and approved in urban areas by the government.

Promoting Rainwater Justice through Rainwater Harvesting is a 4 years project which started in January 2018 with aims to increase awareness and uptake of rainwater as an alternative source of water for industries, communities and urban areas. The project is implemented through four complementary components that work together to influence scaled uptake of RWH in both rural and urban areas.

Over the last 2 years, this project has successfully modeled rainwater installations as evidence in climate prone areas, school, health complexes, businesses like factories

To accelerate project influence and communicate with key stakeholers on the opportunities and potentials of RWH a communications strategy development process is sought.

The objective of the assignment

During the review process of the project, evaluating ground experiences and after dialogue with various stakeholders, the need for a Communications Strategy surrounding the project has surfaced. The project has a diverse target audience with a focus on businesses and industries, and to reach out to this audience, a Communications Strategy needs to be in place to help address and identify key bottlenecks in shifting people’s awareness from rainwater to action towards rainwater harvesting in urban areas with the help of businesses and highly intensive water industries. Overall, the objectives of the Communications Strategy is:

1.    To identify target audience interests and key agendas to influence them towards RWH
2.    Develop key messages and appropriate channels in order to turn awareness into action
3.    Curate a brief analysis of project aim and communications needs and activities to make change happen
4.    Develop small strategic communications goals as milestones which will overall help picture the overall Communications Strategy
5.    Incorporate key recommendations along with the overall strategy to contribute to WaterAid’s bigger advocacy and influencing agenda, including dissemination of project knowledge products/evidence to be more effective in driving results.


Submission: The original proposal (Profile of the Individual and Financial) should be submitted electronically to the email address

with ‘Communication Strategy for Rainwater’ as the subject. By or before 5 September 2020.

Proposals submitted to any other e-mail account except the above will be treated as disqualified. Submissions after the deadline 5 September 2020 will be treated as disqualified.

Please download RFP Document for details.

Faysal Abbas, WaterAid will be available to answer any queries or clarifications you might have regarding this RFP. Please contact him at [email protected];  WaterAid will be available to entertain your questions only till 5.00pm on 31 August 2020.