Unilever and the UK Government Department for International Development have formed the Hygiene Behaviour Change Coalition (HBCC), a £100 million programme tackling COVID-19 in countries including Nepal, working with WaterAid and the Nepal Government.

HBCC aims to halt the spread of COVID-19 by raising national awareness of virus-stopping hygiene practices. Through TV, radio, print, digital and social media, it expects to reach nearly 10.7 million people with vital messages.

The HBCC project covers all 77 districts of Nepal to promote COVID-19 prevention messages through mass media, focusing in particular on 17 local levels of 6 districts: Kathmandu, Lalitpur, Kavre, Dolakha, Siraha and Bardiya. 

 

Public service announcements

As part of the HBCC programme, we created two national public service announcements, with actors Hari Bansha Acharya and Madan Krishna Shrestha fronting the first announcement - watch them here.

 

Radio jingles

These jingles communicate how to prevent the spread of COVID-19 by practising handwashing, social distancing and wearing face masks. They are available in three local languages: Tharu targeting the Bardiya population, Maithili targeting the Siraha population and Nepali, which is spoken and understood by almost all communities in Nepal.