Our Influencing & Enabling programme helps WaterAid’s expansion of focus from needs-based service delivery to rights-based approach and intends to influence policy changes and institutional arrangements to meet Pakistan’s WASH goals and SDGs.

The programme provides support to the government to improve the accountability and responsiveness of duty bearers to ensure equitable and sustainable WASH services reach the poorest and most marginalised and increases public awareness on WASH issues through promoting sustained positive water, sanitation and hygiene behaviours. Another aim of the programme is to leverage intermediaries such as the elected representatives, media, and academia to support the water, sanitation and hygiene demands of the poor and marginalised people via dialogue.

The Influencing and Enabling (I&E) Programme generates evidence and enhances capabilities to improve policy and practice for water, sanitation and hygiene (WASH) and aims to create an enabling environment for transformational changes at national, provincial and local levels.

The programme raises awareness as well as visibility among the public to increase the importance of WASH behaviours. Through formative research, production of culturally relevant evidence-based WASH knowledge products and communication materials, the I&E programme aims to ensure communities (rights holders) and duty bearers (service providers) acquire positive behaviours around water, sanitation and hygiene for healthier lives.


We campaign and engage decision-makers

to bring about a world where everyone, everywhere has these essentials by 2030.

Manifestos event photo
Image: WaterAid

The I&E programme strives to strengthen sectoral policies, planning and monitoring capacity by providing technical assistance to legislators, government institutions and partners. Further, to ensure that WASH is a development and fiscal priority, the programme team lobbies for the political commitment that can help national, provincial and local governments put priorities and policies in place and mobilise resources for WASH.

The programme plays an effective role in sectoral practices and coordination through taking forward scalable models, sharing evidence-based research and provision of technical assistance. The programme, working in close coordination with Rural and Urban teams, engages with governments to showcase successful models that can be taken up by governments for scaling up.

The I&E programme continually explores low-cost models in collaboration with academia to develop new and improve existing WASH solutions, providing opportunities to graduates for gaining hands-on experience on WASH issues and paving the way to integrate WASH into the teaching syllabus.


Imran Khan, 66, Prime Minister of the Islamic Republic of Pakistan, officially launching the Clean Green Pakistan movement, in Islamabad Model College for Girls (IMCG) F-6/2, Islamabad Capital Territory, Pakistan, October 2018.
Image: WaterAid/ Sibtain Haider

Clean Green Pakistan

WaterAid is the official technical partner for Clean Green Pakistan with the Ministry of Climate Change, Government of Pakistan.

Barbara with ex MOCC minister
Image: WaterAid/ Sibtain Haider

Engagement with parliamentarians

WaterAid is working with parliamentarians in Punjab to take forward the legislative process on WASH.

SSP logo
Image: WaterAid

Changing WASH behaviours - Saaf Sehetmand Pakistan

WaterAid in collaboration with UNICEF has worked on a countrywide behaviour change campaign, 'Saaf Sehetmand Pakistan'. The campaign has reached out to 96 million people across the country through mass media.

Discussion at STU Lalamusa
Image: WaterAid/ Sibtain Haider

Innovation and Research

WaterAid in collaboration with the National University of Science and Technology (NUST) conducts research and develops viable low-cost water and sanitation technology and solutions for small to medium-sized cities.

Photo of media book
Image: WaterAid/ Sibtain Haider

WASH Media Action

WaterAid has always stressed the vital role of journalists in highlighting key WASH issues in the media and covering stories around deteriorated WASH situation in their dailies.