Privacy policy

WaterAid Sweden

Your integrity is important to us and we respect your right to have control over your personal information. We are open with what data we collect and why. In all handling of personal data, a high degree of confidentiality and security is always observed.

Our policy for the processing of personal data describes, among other things, what data we collect, for what purpose it is collected, in what way you can have control over your own information and how you can contact us.

Personal Data Controller

Insamlingsstiftelsen WaterAid Sverige (the fundraising foundation WaterAid Sweden), organisation number 802426-1268, is the Personal Data Controller for handling personal data for WaterAid in Sweden. Personal Data Controller is responsible for ensuring that the processing is done in accordance with applicable legislation.

What personal information is collected about you and why?

This section describes the purposes for which we process personal data, the categories of personal data being processed and the legal basis on which they are processed for you as a donor to and/or supporter of WaterAid.

1. When personal data is collected

Whenever you interact with us, some form of collection of information can take place.

When you provide us directly with information, for example when you

  • make a donation or buy an item, regardless of payment type or channel.
  • register as a monthly donor via direct debit.
  • register in our app.
  • subscribe to our newsletter or e-mail.
  • order a direct debit form or a paying-in form from us.
  • start your own fundraiser for WaterAid.
  • contact us via e-mail, mail, telephone, text message, our website or social media.
  • upgrade or end your donations or change your user information.
  • are the contact person for one of our partners or suppliers.
  • register as a volunteer, intern or for other assignments for WaterAid.
  • sign up for a seminar, training or other event organized by WaterAid.
  • participate in a campaign, sign a petition or join a call to action from WaterAid.
  • submit your information to a representative from WaterAid at, for example, a trade fair or an event.
  • are employed or have an internship at WaterAid Sweden.

When you visit our website ( and get our newsletters, for example when you

  • create and/or update your donor information via our website.
  • visit and perform searches on our website.
  • open an e-mail from us or click on a link in an e-mail from us, for example your IP address.

Read more under ‘About cookies’ for more information on what is stored on the website.

When interacting with WaterAid via social media:
Depending on your preference settings for privacy on social media such as Facebook, Instagram and Twitter, you can give us permission to access information, for example when you

  • publish content on social media linked to WaterAid.
  • interact with WaterAid on social media, eg like, share or join a Facebook group.
  • raise money for WaterAid through Facebook donations.

When you give us information indirectly or have given a company or organisation permission to share your information
Your information may be shared with us when you visit other fundraising sites or provide your information in connection with activities organised by other organisations or companies and you give your consent to be contacted by WaterAid. For example, when you

  • start fundraising for the benefit of WaterAid on the fundraising portal WaterAid Sweden use.

  • participate in activities or events organised by a company or organisation that WaterAid collaborates with and when you sign an expression of interest.

  • answer questions in a survey and give permission for WaterAid to contact you.

When we collaborate with others, it must be clear whether information will be shared with WaterAid. We may also purchase information from companies that you have allowed to share information, in which case WaterAid is responsible for your information through agreements with the company.

When your information is available from public sources
When your information is available from public sources
We can collect or buy public personal information about you from, for example, SPAR, the Swedish Tax Agency and other authorities and suppliers. Purchases of information are often made through companies specialising in information and address registers. In these cases, WaterAid is responsible for your personal data through an agreement with the company. These purchases are made in order to maintain good register maintenance and for marketing purposes. We can also add names and other information based on your mobile number.

About WaterAid's app 'March for Water'

By downloading and registering in our app 'March for Water' (available on the App Store and Google Play), you agree to the following:

  • Your name can be seen in ranking lists in the app.
  • If you register steps with your company, your name may appear in a ranking list that everyone in your company group can see.
  • If you register steps with a specific group, for example Weight Watchers Sweden, your personal information may be shared with them for prize draws.
  • To update you with relevant information about the campaign and how potential donations are used, we register your information in our database.
  • We process your personal data in accordance with the General Data Protection Regulation (GDPR) with the legal basis of legitimate interest.
  • You always have the right to contact us to change or delete your information.
  • If you choose to connect our app to Google Fit (Android) or Apple Health (iPhone), WaterAid will have access to step data (number only) from your health app.

To access your steps from Apple Health or Google Fit, we need your approval. As you walk, Apple Health or Google Fit picks up your steps. For the best experience, we then ask Apple Health or Google Fit about your steps when you open the app ‘WaterAid - March for Water’ and when you use the app. We do this through an integration between our solution and Apple Health or Google Fit. The steps are stored with us per day in a database, on servers within the EU, per user to be able to aggregate total steps and averages for today, yesterday and in total per group, subgroup and individual. Your steps can then be seen in the app by everyone who is in the same group and subgroup as you in the individual ranking lists and the global list if you are one of the 100 best people who have taken the most steps today (right now), yesterday and in total.

2. What categories of personal data we collect

The type and amount of information we collect and how we use it depends on the purpose for which you give it to us.

The following information may be collected:

  • name.
  • contact details (full address, e-mail address and telephone number).
  • social security number.
  • bank and/or credit card information (when donating).
  • IP number.

In order to ensure that our communication is as relevant and current as possible for you, we save information in the form of donor history. In some cases, we also supplement the information we have by purchasing information about our donor group, but this information is not used at the individual level.

When visiting the website, traffic data, location data, weblogs and other communication data are saved, as well as, for example, the type of device, browser type and the operating system used for the visit.

About cookies
When you use our website, we store so-called cookies on your computer. This stores information about your use of our website, which pages in our domain you visited and whether you clicked on a link on another website to reach ours. This is done to improve the user experience for you as a visitor, as well as to adapt targeted communication to you as a visitor on other websites. Information stored can be technical information about your device, browser version and IP address. Cookies do not contain information such as name, social security number and e-mail address.

If you do not want cookies to be stored in connection with your visit to our website, you can change it in the settings for your browser so that it does not allow cookies, or choose what cookies we are allowed to store when first agreeing to our cookie policy. You can change your preferences at any time.

Here you can read more about cookies.

3. How we use your personal information

WaterAid Sweden collects donations from individuals, companies, associations and foundations. We process personal data mainly for the purposes stated below and for any additional purposes that are then stated at the time of collection.

We process your personal data in order to be able to

  • inform about our work and our business.
  • administer and thank you for your donation and for communicating with you as a donor about our work and how raised funds are used.
  • increase revenue for WaterAid’s work by various types of fundraising activities for the purpose of raising money and/or recruiting monthly donors. These activities can be, for example, via letters or digital media, advertising, telephone calls or through direct meetings in public places and/or in your home asking to become a direct debit donor, asking for new or extra donations, asking for an increase in donation amount or conducting market research.
  • send out donation certificates, diplomas, memorial donation certificates and such.
  • enable good donor service - such as handling your requests and wishes efficiently, correcting incorrect information or sending information that you have requested.
  • be able to maintain a good register quality of our donors.
  • contact you if you have been identified as a contact person for an organisation, such as a company, a school, an association, etc.
  • be able to produce statistical data on our donors' donor behaviour and donor patterns - this is done on an overall level without identifying individuals.
  • be able to analyse and perform segmentation and profiling of donor groups, to develop and adapt our communication so that it specifically suits you or a similar donor group.
  • through analysis of your user behaviour in our digital channels - for example website, newsletter, social media - deliver, develop and improve our communication and your user experience on platforms offered by us.
  • meet legal requirements, for example regarding the archiving of agreements (the Accounting Act).
  • be able to send out important information, such as changes in our terms and policies.

How we protect your information and who has access to it

We care about the security of your personal information and take appropriate precautions to protect it. For example, we ensure that technical controls are in place to protect your personal data. For example, we use encryption technology on our websites and perform regular security checks on our network.

Only authorized personnel (such as WaterAid personnel or suppliers) have access to your information. We ensure that authorized persons are appropriately trained to handle your data.

Despite all precautions, no data transfer via the Internet can be guaranteed to be 100% secure. So, while we strive to protect your personal information, we cannot guarantee the security of all information you provide to us online, and you must be aware that there is always a risk of intrusion. All card details registered on our website are sent securely to our payment providers who meet mandatory security standards for the payment card industry.

In the event that our website contains links to third party websites, or to material published by third parties, these links are for informational purposes only. Since WaterAid has no control over the content of these websites, we are not responsible for its content. WaterAid is also not responsible for any damages or losses that may arise from the use of these links.

Legal basis, and storage and weeding of personal data

By submitting personal information to WaterAid, the information about you and your potential donations is registered and stored, and processed for specified purposes.
As a legal basis for the processing of personal data, WaterAid refers to any of the following legal bases: fulfilment of an agreement, legitimate interest, legal obligation or consent.

In all fundraising and information activities, the legal basis we use is legitimate interest, according to the assessment that it is okay to use your personal data as our effort to engage more people so that all people, everywhere can have access to clean water, toilets and hygiene, outweighs and justifies our use of your information. We believe that there is also an interest from you both as a donor and potential donor to receive follow-up about our work and how your donation is used/will be used. For example, for monthly donations, purchases in the gift shop or when a donation is made, the legal basis for fulfilling an agreement also applies.

Consent is used in activities where you as a donor/supporter or potential donor/supporter actively answer yes to further contact with WaterAid. This may, for example, apply to subscriptions to our newsletter.

Legal obligation is used in such cases when laws other than the General Data Protection Regulation govern the handling, for example when the Accounting Act regulates the archiving of agreements.

The processing of personal data is done in accordance with current legislation and means that personal data is not stored for a longer period than is deemed necessary with regard to the purpose of the processing, which means that your personal data is stored as long as it is relevant and necessary for the purpose it was collected.

  • When you donate to WaterAid, your information is saved for up to 36 months after your last donation.
  • If you are a monthly donor to WaterAid, your information will be stored for as long as the agreement is valid. When ending the agreement, we save your information for 36 months after the last donation. After this, your information is fully anonymised in the database. However, the direct debit agreement is saved in accordance with the Accounting Act for 7 years.
  • People who have given a memorial donation are saved for 6 months to be able to guarantee good donor service.
  • When purchasing address lists from external sources with addresses of potential donors, these addresses are deleted from our database after three months, unless the persons choose to donate.

Who do we share your personal information with?

We use external suppliers who collect and/or process personal data for us. This is so that we can perform our services, such as analysis, distribution, printing or other services. Examples of external parties to whom we share information are printing companies, telemarketing agencies, DM agencies and survey companies. Prior to cooperation, careful checks are carried out to ensure that the supplier complies with relevant regulations and legislation. A Personal Data Processor Agreement is always drawn up, which makes demands on data protection and aims to provide maximum protection for your personal data.

WaterAid Sweden undertakes to have valid Personal Data Processor Agreements with all suppliers and only cooperates with suppliers that process personal data within the EU/EEA, or with companies that maintain the same level of protection as within the EU/EEA.

WaterAid is an international federation with a joint international web domain ( This site is physically located in the UK under the responsibility of WaterAid UK, which means that some transfer of personal data via the website goes via WaterAid UK. This also applies to the mail server for WaterAid Sweden. All data is transmitted in accordance with data protection legislation. There is an agreement between WaterAid Sweden and WaterAid UK that regulates these transfers.

WaterAid may, in certain cases, be required by law to share data in accordance with relevant law and law enforcement requirements.

Your rights

You have rights under the General Data Protection Regulation with regard to your personal data, including the ability to affect your information and what information we store about you. WaterAid is responsible for the handling of your information and must, on its own or the donor's initiative, correct information that is discovered to be incorrect.

You have the right to request that your data be deleted or that its use be restricted by us. You can also, once a year free of charge, receive information about what personal information we have registered about you by requesting a written extract from the register from WaterAid Sweden. If we receive a written request, we may ask for additional information to specify what information you want to receive and ensure that we disclose the information to the right person.

When we buy your address from an external source, you have the right to know the address source.

Of course, you can always let us know if you do not want us to contact you via, for example, physical letters or telephone calls. You can cancel e-mails from us by clicking 'Unsubscribe' at the bottom of the e-mail you have received from us. Note that even if you block yourself in our registry for a certain type of activity, we may still contact you with important information, such as changed or updated terms, information about agreements or changes in the law.

You will find our contact information below under the heading 'How to contact us'.

If you believe that your rights are not respected by us, please contact us directly or contact the Privacy Protection Agency: [email protected]. You must have control over how we use your information and you have the right to ask us to stop processing it, which we then do. In certain circumstances, however, we may based on other laws such as the Accounting Act, be obliged to retain your personal data for auditing purposes.

Information about the processing of personal data when applying for a job at WaterAid

It is important that you feel safe when you provide information about yourself to us at WaterAid when you apply for a job here. We pay close attention to the protection of personal privacy.

Your personal information will only be used within WaterAid and by people who work with recruitment. WaterAid is responsible for personal data and is thus responsible for the processing of personal data in accordance with the General Data Protection Regulation.

If you have general questions about WaterAid's recruitment processes, you can contact the Director of Finance and Administration at [email protected].

The personal data will be used for recruitment purposes. The legal basis for the processing of your personal data is WaterAid's legitimate interest in administering and documenting the recruitment process, and in some cases consent. After recruitment has been completed, the information is archived in order to be used in a possible appeal of the recruitment in accordance with, for example, discrimination legislation. When the opportunity to appeal no longer exists, the information will be deleted.

The following personal information will be stored in the recruitment database: Your CV and your personal letter and other information that you provide to us such as grades and certificates. In addition, we may record notes from interviews, conversations with reference persons and results from personality tests.

You have the right to receive information free of charge about which personal data is registered about yourself in WaterAid's recruitment database. Send your request to [email protected]. If you believe that any information about you is incorrect or misleading, you should contact us immediately. You can also let us know if you want to restrict the handling of your personal data in any way, object to the processing or delete it.

Changes to this Privacy Policy

This policy is subject to change. If we make any significant changes to this policy, we will publish them clearly on our website or contact you directly with more information.

How to contact us

If you want to know more about our privacy policy or have questions, you are very welcome to contact the donor service.

E-mail: [email protected]
Phone: +46(0)8-677 30 70

Insamlingsstiftelsen WaterAid Sverige
Hannebergsgatan 33
171 68 Solna

You will always find the latest updated version of the privacy policy on this page.

This privacy policy applies from May 25th 2018.
Last updated: Februart 3rd 2022.