Our fundraising promise to you

For every £1 you give, 74p is spent on making change happen – from directly working with communities to deliver water and sanitation systems, to persuading governments to invest in policies and services that make a difference to millions of people's lives.

26p is spent on fundraising and governance, ensuring that we can continue to generate income and keep working towards our vision: a world where everyone, everywhere has clean water, decent toilets, and good hygiene.

We deliver lasting solutions, not short-term fixes. That means we won’t necessarily choose the cheapest option and we’ll always invest time in making the right decisions with, not for, a community.

We tackle the causes as well as the effects of dirty water, so that the impact of your support is felt far and wide beyond the project work it funds.

We won’t give up until the day we're no longer needed: when clean water, decent toilets and good hygiene are a normal part of everyday life for everyone, everywhere.

You don’t have to donate money to help create lasting change – your skills and your voice are welcome here. We’ll give you opportunities to use your time so that you can join us in the way that suits you.

We’ll communicate with you in the way you choose, and you can change your mind about how we contact you at any time. Just call our Supporter Care team on 020 7793 4594, or email [email protected], to let us know how you prefer to hear from us.

We’re registered with the Institute of Fundraising and the Fundraising Regulator, and adhere to their Code of Fundraising Practice.

To us, you’re a person, not “data”, and we’ll always take care of the information we have about you. We promise to treat you and your data with respect.

We’ll choose the organisations we work with carefully to make sure their standards are as high as our own.

We regularly evaluate the effectiveness of our fundraising to make sure we’re getting a good return for your investment.