Show water some love

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WaterAid/ Basile Ouedraogo

Protecting the world's water

Join the national Love Water campaign to help protect our water resources for future generations, in the UK and around the world. By making small changes to our daily habits we can save water, protect the environment and change lives.

We all need clean water to stay safe and healthy. To wash our hands, to keep our homes and hospitals clean, and to protect ourselves against diseases and viruses.

Sometimes it's easy to take water for granted in the UK - with a twist of a tap it flows freely. But around the world 1 in 10 people don’t have clean water at home. Instead they rely on rivers, ponds and hand-dug holes, which are often far away and polluted by waste. No one should have to sacrifice their health or safety just for this basic human right.

At a time when COVID-19 is still a very real risk, wherever you live, it's more important than ever that we work together to protect this vital resource. Handwashing with soap is the most effective way to stop the virus spreading. It's equally important in the UK too - so let's make sure everyone has access to clean water.

How we can protect and save water

There are lots of ways we can all save some water, especially whilst we’re spending more time at home:

  • Keep your shower to four minutes long.
  • Make sure your dishwasher is fully loaded before putting it on. And no need to rinse your dishes before loading them!
  • Use a watering can instead of a hose or sprinkler to water your garden and plants.
  • If you’ve been enjoying a paddling pool, use the water to refresh your flower beds and garden, rater than tip it away.

About Love Water

Love Water is a national campaign supported by us, and our founding partners from across the UK water industry, encouraging us all to play our part in protecting the world's water.

Around the world, 1 in 10 people live without clean water close to home. Water is a precious resource that we cannot take for granted, and we are delighted that the Love Water campaign is raising awareness of this important issue. It is vital that we work together to manage this precious resource in the UK and globally so we can achieve a world where clean water is normal for everyone, everywhere."
Tim Wainwright, Chief Executive at WaterAid UK

We're working with partners in the water industry, in the UK and globally, to share the skills and know-how that will bring lasting change to communities around the world. Between us we have the commitment, experience, resourcefulness and connections to change millions more lives – until everyone, everywhere has what so many of us take for granted.

Get more tips and info

See how you can get involved in the Love Water campaign, get more water-saving tips and hear from water industry experts about how to protect our water sources.

Meet our founding partners

Ever since we were founded by water companies in 1981 we've worked closely with them to promote just how precious clean water is, both in the UK and around the world.