Henkel Bloo


Get involved

Bloo will donate a minimum of £100,000 to help transform lives around the world with clean water, decent toilets and good hygiene

Our partnership

In 2018 WaterAid formed an exclusive partnership with Bloo, the No.1 WC hygiene brand in the UK and part of Henkel’s Laundry & Home Care portfolio, provides multiple innovative solutions to make your life easier when it comes to toilet cleanliness and freshness.

Bloo, who are committed to ensuring hygiene and comfort in daily life, will donate £100,000 to support WaterAid’s Healthy Communities project in Mali, where more than 4,000 children under the age of five die every year from diarrhoea caused by dirty water and poor sanitation.

By 2020, the project aims to reach nearly 60,000 people with clean water and toilet facilities and another 72,500 people with improved hygiene awareness, helping lift entire communities out of poverty.

Bloo can be found in most of the major retailers across the UK, a list of stockists can be found on their website. Packaging of the Bloo products has high levels of recycled content and the Bloo WC premium rim blocks are packed in cartons and plastic that consist of 80% recycled material.

What our partners say

"It’s very easy for us to take toilets for granted, but for almost one in three people across the world, such a normal part of everyday life is an unimaginable luxury. Bloo are passionate about everyone having access to clean water, decent toilets and good hygiene, and proud to be supporting WaterAid’s lifesaving work."
Nikki Vadera, Marketing Director UK & Ireland from Henkel’s Laundry & Home Care