In 2018 WaterAid formed an exclusive three-year partnership with Bloo, the No.1 WC hygiene brand in the UK and part of Henkel’s Laundry & Home Care portfolio, provides multiple innovative solutions to make your life easier when it comes to toilet cleanliness and freshness.
Bloo, who are committed to ensuring hygiene and comfort in daily life, will donate £100,000 to support WaterAid’s Healthy Communities project in Mali, where more than 4,000 children under the age of five die every year from diarrhoea caused by dirty water and poor sanitation.
By 2020, the project aims to reach nearly 60,000 people with clean water and toilet facilities and another 72,500 people with improved hygiene awareness, helping lift entire communities out of poverty.
Bloo can be found in most of the major retailers across the UK, a list of stockists can be found on their website. Packaging of the Bloo products has high levels of recycled content and the Bloo WC premium rim blocks are packed in cartons and plastic that consist of 80% recycled material.