Kurt Geiger launches partnership with WaterAid to help transform lives through clean water

Posted by
Dani McCarthy
on
22 March 2019
The new Kurt Geiger Kensington Quench Cross Body Water Bottle Bag

View photos from WaterAid’s work

To mark World Water Day (22 March), Kurt Geiger has launched a partnership with WaterAid on their newest summer accessory: the leather Kensington Quench Cross Body Water Bottle Bag with matching reusable water bottle. The six-month partnership will see £15 from the sale of each £89 bottle going towards WaterAid's valuable work to get clean water, decent toilets and good hygiene to some of the world’s poorest communities. The limited edition Kensington Quench Water Bottle Bag comes in two colours; quilted black and metallic rainbow and will be available to buy at online at kurtgeiger.com, selected Kurt Geiger stores, Selfridges London and Harrods from 22 March – World Water Day.

Rebecca Farrar-Hockley, Chief Creative Officer, Kurt Geiger comments:

“It’s horrifying to think that 800 children die every single day due to lack of access to clean water and sanitation. “In Britain we have clean and safe drinkable water available on tap, something we should not take for granted, especially when there are still so many people around the world who do not. We are proud to be supporting WaterAid through this partnership to help work towards a world where clean safe water is available to all.”

The exciting new partnership will provide the unique opportunity for customers to get their hands on a reusable bottle and bag in the iconic Kensington design, while also helping make a difference around the world. Globally, one in nine people lack clean water close to home, while one in three have nowhere decent to go to the toilet. A lack of these basic human rights can have a serious impact on health, with 800 children dying every single day from related diseases.

This global crisis also affects education and livelihoods, especially for women and girls who often spend hours each day collecting water, holding them back from reaching their full potential.

WaterAid Director of Communications & Fundraising Marcus Missen said:

“WaterAid is excited to be working with one of the UK’s most coveted brands through our new partnership with Kurt Geiger.

“We are working towards a world where everyone everywhere has clean water and decent sanitation, and the business community has an important role to play in achieving this ambitious goal. By supporting WaterAid through the launch of this stylish new product, Kurt Geiger will help raise awareness of the global water crisis and enable its customers to support WaterAid’s work in a way that means something to them."

WaterAid works with local partners in 28 of the world’s poorest countries to bring lasting solutions to communities, while also working with the government to influence policy and practice.

ENDS

For more information, please contact:
Laura Crowley, PR manager, [email protected] or +44 (0)207 793 4965.

Or call our after-hours press line on +44 (0)7887 521 552 or email [email protected]

Alicia O’Brien, PR manager, alicia.o’[email protected] or +44 (0)7939 202640.

Notes to Editors:

WaterAid

WaterAid’s vision is of a world where everyone has access to clean water and sanitation. The international not-for-profit organisation works in 28 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 25.8 million people with clean water and 25.1 million people with decent toilets. For more information, visit www.wateraid.org/uk, follow @WaterAidUK or @WaterAidPress on Twitter, or visit us on Facebook at www.facebook.com/wateraid.

  • 844 million people in the world – one in nine – do not have clean water close to home.[1]

  • 2.3 billion people in the world – almost one in three – do not have a decent toilet of their own.[2]

  • Around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's more than 800 children a day, or one child every two minutes.[3]

  • Every £1 invested in water and toilets returns an average of £4 in increased productivity.[4]

  • Just £15 can provide one person with clean water.[5]

  • To find out if countries are keeping their promises on water and sanitation, see the online database www.WASHwatch.org

About Kurt Geiger

Kurt Geiger is the #1 premium footwear brand in the UK, first opening its doors on Bond Street London in 1963. Since the sixties Kurt Geiger has continuously evolved to make covetable fashion-forward footwear and accessories with a unique market position - pairing aspiration with accessibility and attracting a global customer base and a worldwide celebrity following.

Chief Creative Officer, Rebecca Farrar-Hockley and her team of specialist shoe and accessory designers lead the creative vision of Kurt Geiger’s owned brands for women, men and children’s lines; Kurt Geiger London, KG, Carvela and Miss KG from the brand’s headquarters on Britton Street, within the design hub of Clerkenwell in London.

An authority on designer footwear and accessories, Kurt Geiger has operated Harrods and Selfridge’s footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 70 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe today.

 

[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[3] washwatch.org

[4] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage

[5] www.wateraid.org/uk