Slightly Mad Studios donates £48,000 to WaterAid
December 2018, London – Slightly Mad Studios, the entertainment software development company, has donated £48,000 to international charity WaterAid.
The company chose to support WaterAid with this donation in order to make a positive contribution towards delivering clean water, decent toilets and good hygiene for everyone, everywhere.
The funds were donated through some of the revenue generated from a community-based funding system developed by Slightly Mad Studios and their WMD – ‘World of Mass Development’ initiative. Members could choose to take the final payment or donate to a charity that helps transform the lives of children, and WaterAid was the chosen beneficiary.
Slightly Mad Studios develops computer games within the racing simulation genre.
Ian Bell, CEO of Slightly Mad Studios, said:
“At Slightly Mad Studios, we have always been inspired by our community. In turn, we have always tried to give back what and where we can: from recruiting talent from within the community to inviting our community to help create our chart-busting games, giving back is an integral part of who we are as a company.
“With this donation to help transform the lives of some of the world’s poorest communities, our WMD members have, once again, inspired me with their trust, kindness, and commitment to instinctively helping those in need. As a studio, we’re all proud and thankful to be able to offer this donation to WaterAid on behalf of our community, but particularly on behalf of our generous WMD members. We continue to be inspired by the good that we can create as a community, together.”
International development charity WaterAid believes that providing access to clean water and overcoming sanitation issues are the first essential steps to overcoming poverty and creating resilient communities.
Marcus Missen, Director of Communications and Fundraising at WaterAid, said:
“We are hugely grateful to Slightly Mad Studios and the members of their World of Mass Development initiative for their generous donation to WaterAid.
“Every single day, around 800 children die from diarrhoeal diseases caused by a lack of clean water and decent toilets. Improving access to these basic services transforms lives – keeping children healthy and in school, and giving their families the time and opportunity to earn a living. Just £15 can get one person clean water; and so the money raised by Slightly Mad Studios really will make a big difference to lives around the world.”
ENDS
Enquiries:
For more information, please email [email protected]
or call 020 7793 4537.
Notes to editors:
About Slightly Mad Studios is the award-winning team behind the Project CARS franchise, and era-defining games such as the GTR® series, Need For Speed® Shift™, Shift 2 Unleashed®, Red Bull Air Race – The Game, and many other top-tier games. Industry leaders in Virtual Reality and motorsport simulation, the studio’s proprietary ‘Madness’ engine powers real-world partnerships in sectors that range from automotive through technology applications and beyond.
With over ten years of pedigree in creating AAA-games, Slightly Mad Studios is a 160-strong group of professionals working from either their hub in Central London, or worldwide via a unique and award-winning distributed development system that allows the studio to transcend geographical barriers and attract the best talent from around the globe.
WaterAid
WaterAid’s vision is of a world where everyone has access to clean water and sanitation. The international not-for-profit organisation works in 28 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 25.8 million people with clean water and 25.1 million people with decent toilets. For more information, visit www.wateraid.org/uk, follow @WaterAidUK or @WaterAidPress on Twitter, or visit us on Facebook at www.facebook.com/wateraid.
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844 million people in the world – one in nine – do not have clean water close to home.[1]
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2.3 billion people in the world – almost one in three – do not have a decent toilet of their own.[2]
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Around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's more than 800 children a day, or one child every two minutes.[3]
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Every £1 invested in water and toilets returns an average of £4 in increased productivity.[4]
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Just £15 can provide one person with clean water.[5]
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To find out if countries are keeping their promises on water and sanitation, see the online database www.WASHwatch.org
[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines
[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines
[3] washwatch.org
[4] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage
