The Sound of Water: WaterAid transports public to idyllic water settings around the world with new immersive experience

on
21 May 2020
WaterAid/ James Kiyimba

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As the global pandemic limits travel and has confined many to their homes, international charity WaterAid has launched The Sound of Water - a voice application that transports listeners to idyllic and remote water scenes around the globe. 

Available on Amazon Alexa and Google Assistant, the voice app helps people relax by playing soothing water sounds and footage from rivers, lakes and waterfalls around the world.  

Users can be transported to faraway lands; from the gentle lapping of waves at Zambia’s Zambezi river to the hypnotic rhythms of a waterfall in the tropical forest of Mandraka, Madagascar.  

All locations are near communities where WaterAid is working to help bring clean water, decent toilets and good hygiene. Users can also set a sleep timer, navigate to specific water streams around the world and find out more about WaterAid’s work. 

The sounds and footage work together to create the perfect calming environment, aiding sleep, meditation and even concentration. Each piece of striking scenery features a local proverb, allowing people to immerse themselves even further into the experience. 

Marcus Missen, Director of Communications and Fundraising, said: 

“The sound and scenes of water around the world remind us how precious and powerful clean water is, and why WaterAid’s mission to ensure everyone, everywhere has access to this basic human right is so important. We hope these ambient sounds help people build a connection with the different places where we work while helping our supporters relax and spark creativity and thought.’ 

The Sound of Water is the second voice app launched by WaterAid as the charity continues to innovate and leverage new channels to engage with and attract wider audiences.   

Over a quarter of all UK households now have at least one smart-speaker(i), and with many of us spending more time isolated and indoors, the use of voice-technology has boomed in the past few months.  

A recent study conducted by Voxly Digital, who developed and designed the app, found that over half of voice users are using their voice-assistant more during lockdown than before and the same number claim that Alexa and Google are helping keep them calm and relaxed during isolation. 

To try out The Sound of Water for Alexa just enable the skill and then say “Alexa, open The Sound of Water”. Or, try the app on Google Assistant by saying “Hey Google, talk to the Sound of Water” to your Google Home or mobile device.  
 
ENDS  
  
For more information, please contact:  
Eloise Reader, Media Team Assistant, [email protected]
Or Laura Crowley, PR manager,[email protected] 
+44 (0)207 793 4965.  
   
Or call our after-hours press line on +44 (0)7887 521 552 or email [email protected]  
   
Notes to Editors:  
 
(i) Source: “Time to shine, Alexa: Investigating the impact of Coronavirus on UK voice usage, Voxly Digital, April 2020” 
 

WaterAid

WaterAid is working to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation. The international not-for-profit organisation works in 28 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 26.4 million people with clean water and 26.3 million people with decent toilets. For more information, visit www.wateraid.org/uk, follow @WaterAid or @WaterAidPress on Twitter, or find WaterAid UK on Facebook at www.facebook.com/wateraid.

  • 785 million people in the world – one in ten – do not have clean water close to home.[1]
  • 2 billion people in the world – almost one in four – do not have a decent toilet of their own.[2]
  • Around 310,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children a day, or one child every two minutes.[3]
  • Every £1 invested in water and toilets returns an average of £4 in increased productivity.[4]
  • Just £15 can provide one person with clean water.[5]

[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[3] Prüss-Ustün et al. (2014) and The Institute for Health Metrics and Evaluation (2018)

[4] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage

[5] www.wateraid.org