Water save for England! Listen to Three Lions in the shower to save water

Posted by
Laura Crowley
on
9 July 2018
In
Water
Sallay, 36, with a bucket of clean water from the new hand pump in Tombohuaun, Sierra Leone. WaterAid/Nana Kofi Acquah

As the UK heatwave continues after one of the driest ever Junes, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then listen to ‘Three Lions (Football’s Coming Home)’, says WaterAid.


The international charity, which works to improve access to clean water and decent toilets in the world’s poorest countries, has created a Spotify playlist of songs that last exactly four minutes to help make sure that showering supporters don’t go into extra time. And the 1998 version of the all-time classic football anthem by Baddiel, Skinner and the Lightning Seeds is first to qualify in the group.

At exactly four minutes long, ‘Three Lions’ is the perfect shower accompaniment for England fans ahead of Wednesday’s semi-final.

Meanwhile, those not supporting England can opt for a more water-related shower-time track, by listening to Adele’s ‘Water under the Bridge’, or Boney M’s ‘Rivers of Babylon’, or ‘Downstream’ by Supertramp, which also come in at four minutes.


WaterAid Chief Executive Tim Wainwright said:

“The heat is on for both the England football team and the country’s water supplies, so we should all do our bit to reduce our water use during the heatwave.

“Lathering up to Three Lions is a perfect way to build up to the big game and make sure you don’t go into extra time in the shower.

“On average an eight minute shower uses around 65 litres of water – which is over three times the amount many people in the developing world rely on for a whole day.”

For 40 four-minute shower tracks, see the Spotify playlist here: bit.ly/wateraidspotify.


ENDS

With thanks to Martin Reed, Mark Farinha and Gracie Page from ad agency Y&R London.

For more information, please contact: Laura Crowley, PR manager, [email protected] or +44 (0)207 793 4965.

Or call our after-hours press line on +44 (0)7887 521 552 or email [email protected]

Notes to Editors:

WaterAid

WaterAid’s vision is of a world where everyone has access to clean water and sanitation. The international not-for-profit organisation works in 34 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 25.8 million people with clean water and 25.1 million people with decent toilets. For more information, visit www.wateraid.org/uk, follow @WaterAidUK or @WaterAidPress on Twitter, or visit us on Facebook at www.facebook.com/wateraid.

  • 844 million people in the world – one in nine – do not have clean water close to home.[1]

  • 2.3 billion people in the world – almost one in three – do not have a decent toilet of their own.[2]

  • Around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children a day, or one child every two minutes.[3]

  • Every £1 invested in water and toilets returns an average of £4 in increased productivity.[4]

  • Just £24 can provide one person with clean water.[5]

  • To find out if countries are keeping their promises on water and sanitation, see the online database www.WASHwatch.org

[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[3] washwatch.org

[4] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage

[5] www.wateraid.org/uk