WaterAid celebrates the power of water in relaxing ‘Flow TV’ videos from around the world

Posted by
Sam Taylor
on
29 August 2018
In
Innovation, Water
Zambezi River in Zambia.
Image: WaterAid

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With the UK heatwave abating, international charity WaterAid has created a series of refreshing hour-long videos featuring natural water scenes such as rivers, lakes and waterfalls from around the world.  

Inspired by ‘Slow TV’ – the Norwegian genre of marathon broadcasting typified by static or slow-moving camerawork - ‘Flow TV’ celebrates the power of water by capturing some of the remote locations in which WaterAid works as well as water’s powerful meditative and restorative qualities. 

So far, WaterAid has produced nine hours of ‘Flow TV’. Whether it’s to improve mindfulness, aid sleep, or accompany activities such as Tai-Chi or Yoga, viewers can immerse themselves in unfamiliar soundscapes: from the gentle lapping of waves at Zambia’s Zambezi river to the hypnotic rhythms of a waterfall in the tropical forest of Mandraka, Madagascar, near communities where WaterAid is working to bring clean water.  

Soothing sounds accompany striking scenery, such as the misty, tenebrous skies filmed at Moramanga, Madagascar River. This globe-traversing series even takes in the exotic climes of the Norfolk Broads for a stunning sunset.  

Despite many of the water sources being used for a range of activities such as fishing, washing and drinking, not all of those featured are clean. WaterAid works with some of the world’s poorest communities to improve access to clean water and good sanitation, which are vital for a healthy prosperous life. 

Steve Melia, WaterAid’s Film Manager, said:  

“When developing countries appear on TV we’re often confronted with images of poverty.  While it’s important to publicise the challenges that people face, we also want to show the natural beauty of nations like Uganda and Pakistan and celebrate water in all its forms. WaterAid has a network of talented filmmakers with access to some of the world’s most remote locations. Flow TV allows us to share the spectacular scenery our staff encounter, while helping viewers unwind from the stresses of daily life and go with the flow!” 

ENDS 

Watch ‘Flow TV’: https://www.youtube.com/watch?v=VakF9hq3vzY&t=0s&list=PLc-oawSTlDS2ofWYvKZjDn1sX3T1SpPZj&index=2 
 
For more information, please contact: 

Sam Taylor, Media Team Assistant, [email protected] or +44 (0)207 793 5068 or Laura Crowley, PR manager, [email protected]  or +44 (0)207 793 4965.  

Or call our after-hours press line on +44 (0)7887 521 552 or email [email protected] 

WaterAid

WaterAid’s vision is of a world where everyone has access to clean water and sanitation. The international not-for-profit organisation works in 34 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 25.8 million people with clean water and 25.1 million people with decent toilets. For more information, visit www.wateraid.org/uk, follow @WaterAidUK or @WaterAidPress on Twitter, or visit us on Facebook at www.facebook.com/wateraid.

  • 844 million people in the world – one in nine – do not have clean water close to home.[1]

  • 2.3 billion people in the world – almost one in three – do not have a decent toilet of their own.[2]

  • Around 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children a day, or one child every two minutes.[3]

  • Every £1 invested in water and toilets returns an average of £4 in increased productivity.[4]

  • Just £24 can provide one person with clean water.[5]

  • To find out if countries are keeping their promises on water and sanitation, see the online database www.WASHwatch.org

 

[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines

[3] washwatch.org

[4] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage

[5] www.wateraid.org/uk