WaterAid website cookies policy

Like other websites www.wateraid.org/uk uses ‘cookies’ that enable it to operate properly, provide us with an understanding of how you are using the website, and also help us make our digital activity as effective as possible. This policy explains how we use cookies on our site. In addition to our cookie policy you may also want to read WaterAid’s privacy policy.

What are cookies?

Cookies are small text files that are stored on your computer. They allow information about your visit to be recorded, and enable websites to recognise a user anonymously based on the information stored in the cookie.

Cookies can either be 'session' based, where they are deleted after each visit (and are generally used in order for the site to operate), or 'persistent', where the cookies last for a longer, defined period.

You can find out more about cookies by referring to this document from the International Chambers of Commerce, which outlines the law and the different types of cookies used.

What types of cookies are present on www.wateraid.org/uk?

Strictly necessary cookies

These are cookies that are necessary for the operation of our website – for example, cookies that enable you to make a donation.

Performance cookies

In order to make our website more engaging and effective we use cookies to anonymously track user behaviour and demographics on our website. We use tools like Google Analytics, Hotjar and Visual Website Optimizer, which place cookies to help us understand the types of content you may like, and also to help us spot situations where we don’t present our content clearly enough, so we can make improvements.

Functionality cookies

We also use cookies to recognise you when you return to our website, letting us personalise our content for you. For example, we remember which country you are in so that we give you the most relevant content, such as the UK homepage for visitors located in the UK.

Advertising and re-marketing cookies

Effective fundraising is core to our mission of ending the global water crisis and we try to ensure that we get the most from our budgets. To help us do this we use a range of cookies which record your visit to our website and your activity on it, to make our advertising more efficient and track how well our adverts are performing (we may also share information with third parties for this purpose). From time to time, we will also display adverts on other websites to users who have visited our website, to give them more information about our work or ask for a donation.

Third party cookies

To keep our costs down and give you the best possible experience, we use a range of third party services to help deliver our content. For example, we use embedded Vimeo content to present our films and sometimes share photo galleries using embedded Flickr content. We also rely on social media to help spread our message. These services may also place cookies on your device, but please note that WaterAid does not have control over these cookies. For more information on these cookies you should visit the relevant websites.

What happens if I block cookies and how do I choose which cookies to block?

Internet browsers normally accept cookies by default.  However, you are free to disable some or all of the cookies our website leaves on your computer at any time; however, disabling cookies on our site may impair your ability to use the website. Please use the following links to manage the cookies on your browser:

Internet Explorer
Google Chrome


Services like your online choices www.youronlinechoices.com/uk/ are aimed at giving you more choice over the adverts you are shown and are supported by the internet advertising bureau www.iabuk.net. WaterAid does not have any connection with these services and cannot guarantee their effectiveness.

If you have any questions or concerns, please email [email protected] or call us on 020 7793 4594.


We may update our cookies from time to time. Any change to our cookies will be explained in this policy so please do check the policy regularly.