Something as simple as handwashing with soap reduces cases of diarrhea. Good hygiene maximizes the benefits of clean water and reliable toilets, keeping people healthy for generations to come.
Yet, hygiene promotion schemes, where they exist, often fail to change entrenched practices such as going to the toilet in open areas around the community. They also often don’t address cultural taboos such as menstrual health and hygiene training for young women. And even when people have the knowledge to make positive changes, they often lack soap or access to washing facilities.
At WaterAid, we include hygiene in everything we do. In addition to promoting and supporting the delivery of handwashing facilities in people’s homes, schools, health centers and other community spaces, we work with communities to encourage change in hygiene behavior.
We know from experience that simply sharing knowledge of good hygiene practices rarely results in sustained behavior change. So instead, based on evidence of what does work, we design hygiene behavior change intervention packages to motivate people by understanding and appealing to what they care about, taking into account the norms and values they share with their wider community.
Key hygiene behaviors we focus on include:
Handwashing with soap at critical moments
Managing water safely, from its source to its consumption
Hygienic use of sanitation facilities so that human feces is dealt with safely
Other context-specific behaviors, such as face washing and waste management
We monitor and evaluate our work to learn from it, and share this learning to make a bigger difference. We collaborate with ministries and agencies responsible for women’s issues, young people and the environment, including the private sector and academia. And we raise awareness of the importance of good hygiene and motivate others through partnerships water, sanitation and hygiene, education, food and nutrition, and health – especially maternal and child health.