Giving Machines To Light Up New York’s Rockefeller Center in 2021 | WaterAid

19 November 2021
Faith groups, Individuals, Schools and teachers, Students and universities, Scouts, The Americas, Fundraising, Water
Light the World with Clean Water at the Giving Machines | WaterAid

New York, NYThis Giving Tuesday, Nov. 30, New York City’s “Giving Machines” will officially launch with a ribbon-cutting ceremony in Rockefeller Center.

These unique vending machines allow passersby to make a donation to a nonprofit in a fun and interactive way. Each Giving Machine includes items from global and local charities such as clean water, health care services, shelter, bedding and more. When donors make a purchase, the Giving Machine dispenses a card featuring an image and description of the donation.

The Church of Jesus Christ of Latter-day Saints covers all administrative costs for this campaign and costs associated with its nonprofit partners to ensure that 100 percent of each donation goes to each charity.

During the launch event, WaterAid, along with other international and local nonprofits including UNICEF USA, USA for UNHCR, CARE, the Mariano Rivera Foundation, Catholic Charities of the Archdiocese of New York, the New York Board of Rabbis, the Actors Fund and Latter-day Saint Charities—will officially kick off the holiday giving season.

The New York machines are located at 1 Rockefeller Plaza between 48th Street and 49th Streets, just south of the famed Rockefeller Center Christmas tree.

WaterAid is featured in vending machines in the following cities and online:

  • Salt Lake City, Utah – City Creek Center (from November 24)
  • Oakland, California – Temple Hill (from November 27)
  • New York, New York – 49th Street, across from Rockefeller Center ice rink (from November 30)

Support Light the World online here

The Giving Machines offer a fun experience for the whole family, and they enable us to touch lives around the world through the power of clean water. With the push of a button, you can provide soap for students to wash their hands or a water pump so a family no longer has to walk for miles in search of water. Each donation starts a ripple effect that is felt far and wide: one community, one family, one child at a time.
Kelly Parsons, CEO, WaterAid America

Debuting in 2017 in Salt Lake City, Utah, the Giving Machines were created and paid for by The Church of Jesus Christ of Latter-day Saints to promote charitable giving as part of their global holiday campaign, Light the World. Donations from the vending machines have increased every year since, with $6.2 million raised in 2019. This is the fifth year that WaterAid has been a global partner of Light the World.

Light the World donations power WaterAid’s mission to make clean water, decent toilets and good hygiene a reality for everyone, everywhere within a generation.



  • 771 million people in the world – one in ten – do not have clean water close to home. Campaigns like Light the World bring us closer to reaching everyone, everywhere with clean water. 
  • Two billion people in the world – almost one in four – do not have a decent toilet of their own.
  • Around 310,000 children under five die every year from diarrheal diseases caused by poor water and sanitation. That's around 800 children a day, or one child every two minutes. 
  • Every $2 invested in water and toilets returns an average of $8 in increased productivity.
  • $50 can help run a handwashing campaign to reduce the spread of COVID-19 and other diseases.

WaterAid is an international nonprofit working in 30+ countries to change the lives of the poorest and most marginalized people. Since 1981, WaterAid has reached 28.1 million people with clean water and 28.8 million people with decent toilets. 

For more information, please contact:

Emily Haile, Director of Communications, [email protected]



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