Aveda Canada's Earth Month activities conclude in the fall of 2022 after nearly 13 years of meaningful partnership integrating the construction and rehabilitation of WASH infrastructure with quality hygiene education in Ethiopia, Kenya and Madagascar. 

Through the power of Aveda salons, spas, stores, institutes, guests, and supporters, Aveda Earth Month strived to help those in need of clean water, decent toilets and basic hygiene.

Aveda Canada participated annually as part of a global initiative with other Aveda Networks worldwide to raise money and awareness of water related issues. Aveda Earth Month was dedicated to ending the world water crisis. In partnership with WaterAid, they believed this goal is achievable.

Aveda Canada committed to something truly amazing and WaterAid is forever grateful. 

Stand Up for Clean Water

From April 2016 to March 2019, the Aveda Canada network worked hard to support two of Madagascar’s poorest municipalities – Belavabary and Sabotsy Anjiro, together the size of Calgary. Each year they raised funds through the Earth Month campaign so that these communities will have clean water, good toilets and decent hygiene. This means that every school, every health clinic, every village – everyone, everywhere – would have access to clean, safe drinking water.

The lives of nearly, 20,000 children, women and men were transformed when they gained access to this precious resource, many for the first time in their lives. No more illness and death because of dirty water, no more hours wasted carrying water from distant sources – just better, brighter futures because of the fantastic Earth Month supporters.

Madagascar's water crisis as of 2019

11.7 M people in Madagascar don't have access to clean water.

Image: WaterAid/Ernest Randriarimalala

88% of people in Madagascar don't have access to decent toilets.

Image: WaterAid/Ernest Randriarimalala

4,000 kids under five die each year from lack of clean water and decent toilets.

Image: WaterAid/Ernest Randriarimalala

13 years of Aveda impact

Aveda Canada raised more than $5 million to help reach over 180,000 people with “taps and toilets”, and their public engagement activities across the country helped to keep this vital issue at the forefront of people’s minds.

Building on our experience and achievements in Madagascar, WaterAid and Aveda Canada extended our work beyond year three of the project, for a final year of partnership in a new community.  These interventions reached approximately 1,475 people in Ambohidronono municipality.

On behalf of WaterAid Canada’s staff, Board, volunteers and community partners, congratulations to each and every Aveda Earth Month participant for your hard work and dedication to this important cause! Your support of WaterAid’s vision of clean water, sanitation and hygiene for everyone, everywhere by 2030, helped change the world. WaterAid is incredibly appreciative of AVEDA’s long-standing commitment to improving the lives of those less fortunate than ourselves.